List of hot-selling Chinese products in the Eastern European market in 2025 and quality requirements
List of hot-selling Chinese products in the Eastern European market in 2025 and quality requirements
Core Summary
The hot-selling products imported from China by Eastern European countries (Poland, Czech Republic, Hungary, Romania, Bulgaria, etc.) are mainly concentrated in the following five categories: electronic equipment and accessories, small household appliances, clothing, shoes and hats, toys and sports and leisure products, furniture and home decorations. The reasons why these products are hot-selling in the local area include: price advantage, rich categories, and fast following of fashion trends. The quality requirements of the Eastern European market for these products must not only meet the EU unified regulations (CE/REACH/ROHS/EN 71, etc.), but also comply with the localized specifications of each country such as labeling, energy efficiency, environmental protection and mechanical strength. The following in-depth guide will list the hot-selling list, key quality requirements and practical suggestions by category to help you quickly lock in business opportunities in Eastern Europe.
1. List of hot-selling products
| Major categories | Sub-classification example | Poland’s share/2024 | Major importer platform |
|---|---|---|---|
| Electronic equipment and accessories | Smartphone cases, Bluetooth headsets, power banks | 22% euronews | Allegro, Amazon PL |
| Small household appliances | Handheld vacuum cleaner, mini rice cooker, electric kettle | 18% poland-export.com | MediaMarkt PL |
| Clothing, Shoes and Hats | Casual sports shoes, cotton and linen summer clothes, functional outdoor clothing | 15% International Home & Gifts Fair – International Gifts and Housewares Exhibition | Zalando CE, Vinted |
| Toys and leisure products | Jigsaw puzzles, remote control models, yoga mats | 12% ExamineChina | Smyk, Empik |
| Furniture and Home Decor | LED table lamp, Nordic style ornaments, folding storage rack | 10% zonwizard.com | IKEA CE, Homebook |
Together, they account for about 77% of Eastern Europe’s imports from China.
II. Key Quality and Compliance Requirements
1. Electronic equipment and accessories
- CE Mark & RoHS 2.0 : Restriction of six hazardous substances (Pb, Cd, Hg, Cr VI, PBB, PBDE) European Union .
- REACH SVHC : Focus on the migration of phthalates and heavy metals, and submit a safety data sheet (SDS) to the European Chemicals Agency .
- Electromagnetic compatibility (EMC) : EN 55032/55035 test report.
2. Small household appliances
- Low Voltage Directive (LVD) 2014/35/EU: EN 60335-1 Safety of household appliances;
- Energy efficiency label : ERP Lot [number], energy consumption value (kWh/year) must be registered and labeled.
- Mechanical strength : Drop and vibration tests according to ASTM D4169 or ISTA 3A standards.
3. Clothing, shoes and hats
- Fiber content labeling : EU Reg 1007/2011, fiber content must be marked as ≥ 80% by weight;
- Chemical limits (REACH) : Formaldehyde ≤75 mg/kg, Azo dyes are prohibited.
- Physical properties : sole abrasion resistance ≥ 5000 times, clothing color fastness ≥ level 3.
4. Toys and leisure products
- Toy Safety Directive 2009/48/EC : EN 71‑1/2/3 full test;
- Chemical safety (EN 71‑3) : Migration limits for heavy metals and phthalates;
- Electromechanical toys : EN 62115 Safety of electric toys.
5. Furniture and home decoration
- Furniture Safety Directive (EU) 2016/2281: Anti-tilt, sharp corner rounding test;
- Volatile organic compounds (VOC) : Test formaldehyde and TVOC according to EN 16516.
3. Practical product selection and inspection suggestions
- Sample pre-inspection : Order a full-project test package from a third-party laboratory such as SGS/Eurofins, covering CE, REACH, energy efficiency and mechanical strength.
- Remote factory inspection : Use QIMA/Supplyia video to inspect the factory, focusing on production processes, material warehousing and quality inspection processes.
- The first batch of small-scale LCL trial orders : verify the packaging pressure resistance, moisture resistance and logistics damage rate (< 1%).
- Batch sampling : Sampling is carried out at AQL 2.5/4.0, with a focus on key parameters (insulation of electronic components, color fastness of clothing, and firmness of small parts of toys).
- Compliance document management : Establish technical files (DoC, test reports, label samples) and synchronize them to ERP and TMS to achieve rapid access for customs declaration and after-sales service.
