Wish Express to Europe: Meeting 5-Day Delivery Requirements with China-Ambassador Airlines
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Understanding Wish Express Delivery Requirements
Wish Express is a fast-shipping program offered by the Wish platform to meet consumer demand for timely delivery. The core requirement is that merchants deliver orders to customers within 5 business days for most destination countries. However, there are exceptions for 12 countries, as shown in the table below:
| Destination Country | Delivery Timeline Requirement (Business Days) |
|---|---|
| France (FR) | 6 |
| Sweden (SE) | 8 |
| Australia (AU) | 7 |
| Italy (IT) | 6 |
| Switzerland (CH) | 6 |
| Spain (ES) | 8 |
| Denmark (DK) | 6 |
| Finland (FI) | 7 |
| Norway (NO) | 8 |
| Brazil (BR) | 10 |
| Mexico (MX) | 7 |
| Puerto Rico (PR) | 7 |
In addition to the 5-day delivery timeline, Wish Express has the following requirements:
- Order Fulfillment: Merchants must fulfill orders within 5 calendar days. Orders not shipped within this timeframe will be auto-refunded.
- Shipping Method: Orders must be shipped using one of Wish’s approved carriers, with valid tracking numbers provided.
- Confirmed Delivery: The delivery must be confirmed by the carrier.
- On-Time Delivery Rate: Merchants must maintain a 95% on-time delivery rate to meet the program’s eligibility criteria. After enrollment, an on-time delivery rate of at least 90% must be maintained.
- Pre-Fulfillment Cancellation Rate: The pre-fulfillment cancellation rate must be less than 5% to qualify for the program. After enrollment, it must remain below 10%.
Choosing Air Freight Options from Hong Kong and Shenzhen to Europe
To meet Wish Express delivery requirements, air freight is a reliable option. Below are two key air freight channels from Hong Kong and Shenzhen to Europe:
- Hong Kong to Europe: Hong Kong is a major global aviation hub with frequent flights to major European cities such as Frankfurt, Amsterdam, and London. Major airlines like Cathay Pacific and Dragonair operate direct or connecting flights to Europe. Merchants can leverage Hong Kong’s extensive air route network and efficient cargo handling capabilities to ensure timely delivery of goods to Europe.
- Shenzhen to Europe: Shenzhen Bao’an International Airport has become a significant base for air cargo transportation in southern China. Several airlines offer direct or connecting flights from Shenzhen to European destinations, including Air China, China Southern Airlines, and China Eastern Airlines. For example, Air China provides direct flights to Frankfurt on Mondays, Wednesdays, and Saturdays. Merchants can select suitable airlines and routes based on their specific needs to achieve rapid shipping from Shenzhen to Europe.
Why Choose China-Ambassador Airlines
- Extensive Route Network: China-Ambassador Airlines operates flights from multiple Chinese cities to Europe, covering destinations such as Frankfurt, Amsterdam, and Paris. This extensive route network allows merchants to choose optimal shipping routes based on their warehouse locations.
- Reliable Transportation Services: China-Ambassador Airlines emphasizes flight safety and on-time performance, ensuring goods are delivered to Europe efficiently and reliably. This minimizes delays and helps merchants meet Wish Express delivery requirements.
- Specialized Cargo Solutions: As a professional cargo airline, China-Ambassador Airlines offers specialized cargo transportation services tailored to e-commerce logistics needs. These include streamlined cargo handling and customs clearance processes to shorten transit times.
Operational Steps for Merchants
- Set Max Delivery Days: For products eligible for Wish Express, merchants should set the maximum delivery days for European destinations to 5 business days or fewer on the Wish merchant dashboard. For the 12 exception countries, set the maximum delivery days according to their specific requirements. Once the settings are saved, Wish will automatically display the delivery days.
- Select a Suitable Air Freight Forwarder: Choose a freight forwarder experienced in shipping to Europe with a strong reputation and efficient services. Verify their partnerships with airlines like China-Ambassador Airlines and their ability to provide real-time cargo tracking and updates.
- Ship and Track: After receiving orders, promptly ship goods to the air freight forwarder’s warehouse and provide accurate order information and tracking numbers. Use the Wish merchant dashboard to monitor shipment status and ensure timely delivery.
Tips for Meeting Wish Express Delivery Requirements
- Optimize Warehouse Management: Establish overseas warehouses in Europe to store inventory locally. This reduces shipping times and improves delivery efficiency. Merchants can use Wish’s Secondary Warehouses feature to manage overseas inventory and customize shipping prices and maximum delivery days.
- Choose a Reliable Carrier: Select a carrier with extensive experience in European shipping and strong delivery capabilities. Ensure they can provide real-time tracking information to meet Wish’s confirmed delivery policy requirements. For mainland China-based merchants, WishPost is currently the only accepted carrier.
- Monitor Delivery Performance: Regularly review delivery performance metrics on the Wish merchant dashboard, such as on-time delivery rates and pre-fulfillment cancellation rates. Address any issues promptly to maintain eligibility for Wish Express.
